Shanghai, China, September5, 2013 – Today, Shanghai AVIC Optoelectronics Co., Ltd. (Shanghai AVIC) and NLT Technologies, Ltd. (NLT) formally announce the establishment (March 15, 2013) and official launch, currently scheduled for November 1, 2013, of a new joint venture Tianma NLT America, Inc., to provide the most advanced AMLCD display solutions specifically catering to the Americas industrial market. These companies are all part of the TIANMA Group* (TIANMA Group).
Tianma NLT America, Inc. offers robust AMLCD display products and solutions from both NLT and the Tianma Group, with a breadth of manufacturing options from the Tianma Group and quick response to customers in the industrial, medical and high-resolution display application fields. The company will have responsibility for sales, marketing and engineering support of the NLT/Tianma product line as well as management responsibility of the distribution channel for the Tianma AMLCD products in the Americas.* [*Note: these responsibilities are currently managed by Renesas Electronics America’s Display Business Unit.]
The company name, Tianma NLT America, Inc., leverages the strong brand equity of NLT and its world-class technology strength and quality AMLCD display modules plus the advanced manufacturing strength of Tianma Group facilities.  Drawing upon the strength of each of its contributors, the new company and new name aims to resonate with customers and stimulate new opportunities for expansion of the LCD business. 
Dr. Shigehiko Sato, well known in the industrial LCD business, is named President of Tianma NLT America.  Formerly Vice President of the Display Business Unit at Renesas Electronics America Inc. (REA), Dr.  Shigehiko Sato brings over 20 years of experience spanning two continents, America and Asia, with a deep understanding of the AMLCD business through strong customer relationships.  Under his leadership, the new company will provide marketing, engineering, design, pre-sales, sales and post-sales support of LCD products and LCD-related services to customers in the Americas.
“Tianma NLT America is fortunate to unite innovative technology from NLT and manufacturing skills from the Tianma Group with a focus on the Americas”, stated Dr. Sato, President, Tianma NLT America.  The Company unifies offerings from worldwide industry leaders through one centralized operation specifically focused on the Americas.
According to Dr. Sato, first and foremost, Tianma NLT America is focusing on a smooth transition strategy for customers and partners to ensure continuous supply of high-quality solutions combined with continued exceptional customer support which REA Display Business Unit (DBU) has been providing.   
Tianma NLT America, Inc. is targeted to begin operations, with REA DBU personnel transitioning to the new company, on November 1, 2013.
Outline of Tianma NLT America
Official Company Name：Tianma NLT America, Inc.
Headquarters：Santa Clara, CA   U.S.A.
Established：March 15, 2013
Representative：Dr. Shigehiko Sato, President
Board  Members：Ms. Guijin Qu, Mr. Yongmao Sun, Mr. Yanan Geng, Mr. Susumu Ohi, Dr. Shigehiko Sato
Investment：Shanghai AVIC 60%; NLT 40%
Business Summary：Marketing, design and engineering, pre-sales, sales and post-sales support of LCD products and LCD-related services in the industrial market focusing on the Americas market.

Biography of Dr. Sato
Dr. Sato was employed by NEC Corporation and engaged in the AMLCD display development, manufacturing engineering and sales in the Display Operation Unit (currently NLT Technologies Ltd.). He was transferred to NEC Electronics America in 1996 as the associate general manager of Electronic Component Strategic Business Unit (SBU), and then appointed as the general manager of Display SBU in 1998, and Associate Vice President in 2002.  When Renesas Electronics America Inc. was formed in 2010, Dr. Sato was promoted to the Vice President of Display BU.  He joined Tianma Microelectronics (USA) Inc., on June 1, 2012 as the President.
Dr. Sato received a doctor degree of applied physics from Tohoku University, Japan.

Tianma Group with 30 years of experience in the Flat Panel Display field and is comprised of Tianma Microelectronics, Shanghai Tianma, Chengdu Tianma, Wuhan Tianma, Xiamen Tianma, Shanghai AVIC and NLT; combined to make up our state-of-the-art STN-LCD, CSTN-LCD, AMLCD, AMOLED, and CF production lines in China and offers exceptional total display solution strength.  Tianma Group supports a wide range of applications in Consumer Electronics, Automotive, Industrial, Medical, Home Automation, and others.  Tianma Group is fully capable of custom design display to meet our customers’ need around the world and is the leader of small-to-medium size displays in Technology, Quality, Competitive Pricing, and long-term Support.URL:   http://www.tianma.cn/english/
NLT Technologies, Ltd. with more than 20 years of experience in the AMLCD business in the world as the Display Operation Unit of NEC Corporation became a joint venture between NEC Corporation and Shenzhen AVIC Optoelectronic Co., Ltd in July 2011. The company's diverse product portfolio includes modules that range in size from 2.7 to 22.5-inches in a variety of resolutions (QVGA to QSXGA) and technologies (transmissive, transflective, SFT, 3D and more). With such a wide range of options, these devices are ideal for a large spectrum of applications, including, medical equipment, POS, test and measurement devices, industrial control equipment, automotive and gaming.URL:  http://www.nlt-technologies.co.jp/en/
 
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